Pick a Good Domain

Nothing you type here leaves your browser. No tracking, no email, no account.

Pick a domain you won't regret

Check it first. Then go buy it.

Your domain is your street address on the internet. You can move offices, redo the logo, replace the whole team — but once the domain is on business cards and in other people's bookmarks, it follows you for life. Twenty minutes now beats twenty thousand dollars later.

Domain checkup

Type the name you have in mind. Results appear as you type, computed here in your browser.

Type something above and the checkup starts.

Where to look it up

Grouped by the question you are trying to answer, not by company. Each entry says when to use it instead of the one above it.

When to use it
Instant Domain SearchIs it still availableFreeResults appear as you type, across many endings at once. Fastest way to burn through ten candidates.
DomainrIs it still availableFreeShows near-misses and creative endings for a word, including ones you would not have thought to try.
NamecheapIs it still availableMainstream registrar with free WHOIS privacy included for life on most endings.
PorkbunIs it still availableCheap renewals and free privacy; the interface is plain, which is the point.
Cloudflare RegistrarIs it still availableSells at cost with no markup and no first-year discount, so the price you see is the price forever. Requires moving your DNS there.
Vercel DomainsIs it still availableType one name and it lists hundreds of endings with availability and first-year price side by side, sortable by length. Our combine page asks the same registrar behind it.
DynadotIs it still availableStrong bulk search and an auction arm; useful when you are checking dozens of names at once.
NameSiloIs it still availableLow renewal prices and free privacy, with a bulk tool that takes a pasted list of names.
GoDaddyIs it still availableThe largest registrar, and the one most aggressive about extras at checkout. Useful for its inventory and aftermarket reach.
GandiIs it still availableEuropean registrar with clear pricing and no upsell theatre; supports many country endings others do not.
Alibaba Cloud DomainsIs it still availableThe practical choice for .cn and for sites that will need an ICP filing, since the filing runs through the hosting provider.
Tencent Cloud DNSPodIs it still availableSecond mainland option, paired with its own DNS service; compare renewal prices against the first before choosing.
ICANN LookupWho owns it and when it expiresFreeThe official lookup, run by the body that oversees the whole system. Start here — everything else is a reseller of this data.
RDAP.orgWho owns it and when it expiresFreeThe machine-readable successor to WHOIS. Returns clean structured data — better than any prettified page when you want the facts.
who.isWho owns it and when it expiresFreeReadable WHOIS with history, for when the raw record is hard to parse.
ViewDNS.infoWho owns it and when it expiresFree tierA box of small lookups in one place: reverse IP, DNS records, port checks, IP history.
USPTO Trademark SearchTrademark registersFreeUnited States trademark search, free and authoritative. Check it even if you are not American — the US market is where disputes get expensive.
EUIPO Trademark SearchTrademark registersFreeThe EU office's own trademark search, covering all EU member states in one query.
WIPO Global Brand DatabaseTrademark registersFreeThe global brand database of the UN's intellectual property agency; the widest single search available.
CNIPA Trademark SearchTrademark registersFreeMainland China's official trademark search. Required reading before using a name commercially there.
J-PlatPatTrademark registersFreeJapan's official industrial property search, covering trademarks alongside patents and designs.
Wayback MachineWhat this domain did before youFreeShows what was published on this domain in the past. Read a few captures before buying anything with a history.
Google Safe Browsing ReportWhat this domain did before youFreeWhether browsers currently flag the domain as dangerous. A red result here means visitors see a full-page warning.
URLVoidWhat this domain did before youFreeChecks the domain against a few dozen reputation engines at once.
MXToolbox Blacklist CheckWhat this domain did before youFree tierMail blacklist check. If the domain is listed, your outgoing mail silently disappears into spam folders.
Spamhaus Blocklist CheckWhat this domain did before youFreeThe blocklist most mail providers actually consult. Being listed here is the expensive kind of listed.
NamechkMatching handlesFree tierOne search across a long list of social platforms and it tells you where the handle is free.
NamelixComing up with candidatesFree tierGenerates short invented brand names from keywords. Good for finding a shape, then check it here.
Lean Domain SearchComing up with candidatesFreePairs your keyword with common words and shows only the .com names still free.
NameMeshComing up with candidatesFree tierSplits suggestions into categories — short, similar, new, SEO — which makes the trade-offs visible.
TLD-ListComparing pricesFreeRegistration, renewal and transfer prices for every ending, side by side. Sort by renewal.
DomCompComparing pricesFreePrice comparison with current coupons; useful for the first year, useless for the decision.
SedoBuying one that is already takenThe largest domain marketplace; most listed names have an asking price you can negotiate.
AfternicBuying one that is already takenMarketplace wired into many registrar search boxes, so listed names show up as buy-now while you are searching.
AtomBuying one that is already takenCurated brandable names sold with a logo; expensive, but the naming work is already done.
GoDaddy AuctionsBuying one that is already takenThe biggest auction pool, including expiring domains being auctioned before they drop.
GoDaddy Closeout Domains (via ExpiredDomains.net)Buying one that is already takenFree tierCloseout domains are expired names whose auction ended with no bidder: the price drops daily until someone buys at a fixed price, no bidding. This list makes them filterable by age, backlinks and price, which the registrar's own page will not do.
ExpiredDomains.netBuying one that is already takenFree tierFilterable lists of domains about to be deleted, with age and backlink data. A free account unlocks the filters that matter. Separate from the closeout list above: these are not yet for sale, they are about to drop.
DropCatchBuying one that is already takenBackorder service that competes to register a domain the second it is deleted.
DNSCheckerAfter you own itFreeShows what your DNS record looks like from servers around the world, so you can see propagation actually finishing.
DNSVizAfter you own itFreeDraws the full delegation chain, which is how you find the misconfiguration that only breaks for some visitors.

How to choose

What actually makes a domain good

Not taste. Every rule below exists because breaking it costs you traffic, money or the name itself.

Ways to coin one

Ways to coin a name that is still available

The good short English words ran out years ago. What is left is not luck — it is method. This section is a working list: observations about what is gone, and the ways people are actually coining names that still register today.

Which ending to pick

Think twice about anything that is not .com. Not because the others are bad, but because .com is what people type when they are not thinking — and most of the time they are not thinking.

EndingGood forWatch out for
.comEverything. If it is available, stop reading and register it.Almost nothing short is left, and the resale price for a good one starts in the thousands.
.netA fallback when the .com is taken and you cannot rename.Reads as "the one that couldn't get the .com", and mail typed from memory still goes to the .com.
.orgNon-profits, foundations, open-source projects, standards bodies.Anyone can register it, but visitors will still assume you are non-commercial and may be annoyed to find pricing.
.coStartups and short brandable names when the .com is gone.It is Colombia's country ending, and it is one keystroke from .com — you will lose typed traffic and mail forever.
.ioDeveloper tools and technical products, where the audience recognises it instantly.Expensive to renew, and it belongs to a territory whose sovereignty is being transferred — a long-term uncertainty no marketing page will mention.
.aiAnything where being read as an AI company is an advantage.Among the most expensive common endings, often sold in two-year minimums, and the association dates as fast as the hype cycle.
.devDeveloper-facing sites, documentation, personal engineering pages.HTTPS is enforced at the browser level, so plain HTTP will not work at all — fine in production, occasionally annoying in local setups.
.appMobile and web applications, download pages.Same enforced HTTPS as .dev, and it says "app" about a product that may outgrow being one.
.mePersonal sites, portfolios, individual professional identity.Montenegro's country ending; renewal is well above the .com price and it reads as personal rather than corporate.
.xyzSide projects and experiments where the cost of being wrong is one year of registration.Heavily used by spam operations, so some corporate mail filters score it down before a human ever sees your message.
.infoReference and documentation sites where the name explains the purpose.A long history of low-quality use has left it with a reputation problem it has never shaken off.
.shopOnline stores where the ending doubles as the description.Locks the domain to selling things, and renewal is several times a .com.
.tvVideo, streaming, broadcast-style content.Tuvalu's country ending, priced as a premium ending — expect a renewal in the tens of dollars every year.
.cnDoing business in mainland China, where a local ending builds trust.Requires verified real-name registration, and a public site on it needs an ICP filing before it will resolve for visitors inside China.
.jpServing the Japanese market, where a local ending is close to expected.Requires an address in Japan, costs noticeably more than a .com, and the .co.jp variant additionally requires a registered Japanese company.
.deThe German market, one of the largest country-ending markets in the world.Needs an administrative contact with a German address, so a purely foreign company usually needs a local partner or a service that provides one.

Traps

Traps we have walked into

None of these are secrets. They are just never on the page where you click buy.

The order to do it in

Doing these out of order is how people end up paying to undo a decision.

  1. Write down ten candidates

    Ten, in a text file, before you check anything. See principle ten.

  2. Run each one through the checkup

    Free, instant, and it removes about half of them before you spend any time on lookups.

  3. Check availability

    Any registrar search box will do. Do not register yet.

  4. Check trademarks, history and handles

    This is the step everyone skips, and it is the only one that can cost you the name after you have paid.

  5. Compare the renewal price, not the first-year price

    You will pay the renewal price every year for as long as the project lives. The first-year price you pay once.

  6. Lock it down the same day

    Auto-renew on, WHOIS privacy on, registrar lock on, two-factor on the registrar account. A stolen domain is almost never recovered.